“Customised innovation”. A concept designed specifically around advertising and then adapted to other communications tools.
Customised, or personalised innovation, if you prefer. The essence of it remains unchanged. Two words capture our philosophy. A single phrase states our mission. One noun and one adjective tell our corporate story. The concept underpinning the new Amsagomma communications programme was created specifically for advertising, and is now adapted to various communication tools, ranging from brochure to video. It was indeed inaugurated in the media via a print ad published in 2016 in Industry Europe, a journal targeting the management of Europe’s top firms, confirming Amsagomma’s readiness to invest in highly-focussed initiatives using the most influential channels.